My Experience — UX/UI Designer with Elo Cartões

Cristina Guarinho
3 min readApr 22, 2024

--

On September 16, 2019, a Monday, it was Planning day. I arrived at Elo Cartões headquarters, the sole UX member of the team and freshly graduated from the top UX Bootcamp: Ironhack, with over 8 years of experience in advertising agencies. I had never worked with all the rituals of Scrum before, and they were being super meticulous; I was impressed, but at the same time, I still didn’t know what BAU — Business As Usual was.

Gradually, I realized the importance of mastering everything about the product and also the business, especially to understand the points of view of my PO and the business team. After all, user experience is also a business, but without forgetting the user :), it’s about having the perfect intersection between: user, business, development (Back-end and Front-end), visual, usability, people, APIs, technologies, content, minimum details, not-so-minimum details, and many other day-to-day challenges… this ensures a good experience and a great product (even if it didn’t originate with design in a digital incubator).

Moments before the System Demo

Happiness is going to sleep knowing that the Front-end showed, reviewed, understood everything you planned with so much care (and that it was a lot of work to combine many requirements, often in a single functionality). It’s the QA informing you that there’s that little detail different from your prototype. It’s the Back-end telling you that the API is working very well and that there are no bugs on the site. Happiness is your PO praising your prototype and saying that they’re confident with the product. It’s everything going well on review day.

Thank you for the incredible work of the Scrums M: José Marques e Leila Almeida. To PO Vânia Pietro, welcoming our entire team and trusting our work, to Nara for being a natural (and necessary) Trouble Maker and always bringing up the most sensitive and relevant project issues.Ao meu To my favorite Front-end, Italo, for being patient when I say something’s missing on the interface. To the most incredible/funny/patient QA: Lucas Lima for answering my questions and enduring me all day. To Rayssa, publisher/ Front-end mais paciente e prodígio que conheço. Ao arquiteto mais good vibes de todos: Ezequiel . To Dev Full Stack , Joaopedroabreuu. To Maurício, Back-end always ready for a new challenge

To my professional friend, Katia Hirakawa for a beautiful UI, late nights, questioning, co-creation, scribbling frames, and sharing coconut candy cakes. Thank you Catskillet Edu Guilhon and Thiago Nascimento for following my work and providing me with this incredible experience.

Special thanks: To my professional friend Lilian Hatimine , even though we didn’t work on the same squad, we shared our day-to-day challenges, solutions, and interfaces.

--

--